Not only was my mom born on Aug. 23, but so were hashtags. Ok, a lot of years apart, however, it's interesting to know that hashtags were first used in the '70s and '80s for computer programming and wasn't until 2007 that the first one was used on Twitter as a way to find and organize information. Two years later, Twitter introduced a search tool to further harness the power of hashtags. (Source.)
Why Use Hashtags?
Today, they are still a powerful tool that can help you reach a wider audience on social media. By using relevant hashtags, small businesses, can ensure content is seen by people who are interested in what you have to say. Specifically, hashtags help users:
Reach a wider audience: Using hashtags can help you reach a wider audience by getting your content in front of people interested in what you have to say.
Get more engagement: Hashtags can also help you get more engagement on your posts. When people see your post in a hashtag feed, they are more likely to like, comment, and share.
Track progress: Hashtags can also help you track your progress on social media. By tracking the number of times your posts are viewed and engaged with, you can see how well your hashtags are performing.
How to Use Hashtags Effectively
There are a few things to keep in mind when using hashtags to ensure that you are using them effectively:
Use relevant hashtags: Only use hashtags that are relevant to your content.
Use popular hashtags: Popular hashtags will give your content a wider reach. However, it is important to use a mix of popular and niche hashtags.
Don't overuse hashtags: Using too many hashtags can make your posts look spammy. It is recommended to use no more than 3-10 hashtags per post. However, the number depends on which platform you are posting on. Facebook tends to use fewer hashtags, Instagram more.
Update your hashtags regularly: As your content changes, so should your hashtags; update hashtags regularly to ensure that you are using the most relevant ones.
Hashtags on Linkedin, Instagram and Facebook
Here are some additional tips for using hashtags effectively on LinkedIn, Instagram, and Facebook:
On LinkedIn, use hashtags to connect with other professionals in your industry. You can also use hashtags to promote your content and events.
On Instagram, use hashtags to reach a wider audience and get more engagement on your posts. You can also use hashtags to participate in trending conversations.
On Facebook, use hashtags to organize your content and make it easier for people to find what they are looking for. You can also use hashtags to promote your content and events.
Sandbox Communications can help you create a plan for your business's social media outreach. Contact us for an initial chat to learn more.
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